Why Customers Come Back: How to Create Lasting Customer Loyalty. Manzie R. Lawfer

Why Customers Come Back: How to Create Lasting Customer Loyalty



Download Why Customers Come Back: How to Create Lasting Customer Loyalty



Why Customers Come Back: How to Create Lasting Customer Loyalty Manzie R. Lawfer ebook
Publisher: Career Press, Incorporated
Page: 219
ISBN: 9781564146953

Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat ...

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